A Brief history

Throughout my career, I have managed a variety of content-based projects for small, medium and global corporations.

 

 

1999-2001

 

Acxiom Corporation
Little Rock, AR

PROJECT Citigroup Campaign Manager Release Notes
DELIVERABLES Print/digital versions developed in Microsoft Word
GOAL Educate users about changes and instructions for Citigroup proprietary software

 

 

2001-2002

 

NASA (Hernandez Engineering)
Houston, TX 

PROJECT Payload Operations Support Team (POST) Help Guide
DELIVERABLES 900-page Interactive Online and Stand-alone Help developed in Adobe RoboHelp
GOAL Educate users on using the suite of 7 applications to support payload creation, astronaut training, deployment and Mission Control requirements during
space shuttle missions

 

 

2002-2005

 

Goodman Manufacturing
Houston, TX

PROJECT Product Catalogs and Specification Sheets for Goodman and Amana HVAC
DELIVERABLES Print/digital catalogs and more than 100 8-page specification sheets developed in Adobe InDesign; event planning and management
GOAL Inform dealers and distributors about Goodman and Amana HVAC products

 

 

2005-2006

 

ARC Systems
Austin, TX

PROJECT Technical Marketing and Corporate Communications
DELIVERABLES Marketing collateral, trade articles, due diligence research and RFP responses developed in Microsoft Word
GOAL Promote ARC Systems’ software to existing and potential mortgage banking clients

 

 

2006-2007

 

AMD
Austin, TX

PROJECT IT Project Management Office Process Training
DELIVERABLES Training materials and curriculum development developed in Microsoft Word
GOAL Develop and deliver training on a new process for deploying IT projects to AMD project managers
(Contracted via Volt)

 

 

2007-2010

 

Dell
Austin, TX

PROJECT Software Lead Generation
DELIVERABLES Program management and lead generation for Microsoft Windows Vista, Windows 7 and Windows Server; developed 2 US patents
GOAL Promote Dell products and generate new business in the Large Enterprise and Public market segments using strategic content 
(Contracted via Liaison Marketing)

 

 

2010-2011

 

Buffalo Technology
Austin, TX

PROJECT Product Specification
Sheets and Marketing Materials
DELIVERABLES Multiple 1-page PDF documents developed in Adobe InDesign + technical marketing content and value propositions to be leveraged online and in print materials; event planning and management (including CES and SXSW)
GOAL Inform B2B customers about the technical features of Buffalo Technology’s product lines

 

 

2012-2016

 

Dell
Austin, TX

PROJECT Microsoft Branding
DELIVERABLES Technical marketing content to be leveraged in digital and print materials; marketing compliance oversight
GOAL Inform B2B small business customers and promote Microsoft products in Dell marketing vehicles (catalogs, direct mail, web, email); claimed ~$100M in MDF funding
(Contracted via Liaison Marketing)

 

 

2006-Present

 

Burnett Creative Resources
Austin, TX

PROJECT Marketing and strategic content direction 
DELIVERABLES Multiple client projects have produced training materials, business plans, marketing plans, employee handbook, promotional materials, advertising and web copy, press releases, brand stories, strategic messaging and event management
GOAL Provide strategic marketing and event management to various clients

 

 

 

 

 

Do something you really like and hopefully it pays the rent. As far as I’m concerned, that’s success.

Tom Petty, musician