I have spent the better part of two decades creatively transforming sophisticated and technical concepts into easy-to-understand language to serve targeted audiences and achieve client goals. This is the area where I’ve found my sweet spot, and I love to dive into the technical minutiae of innovation.
Throughout my career, I have been lodged somewhere between technical and creative marketing to create content for small businesses as well as large corporations, including Dell, Microsoft, AMD, Acxiom, Goodman Manufacturing and NASA.
I love spreadsheets. Just ask my family, friends and colleagues. They all have stories they could tell about the personal details of my life that have been tracked in spreadsheets. It wasn’t until I was in my late 30s when my mother saw me working through formulas on a spreadsheet and she said, “Oh, now I understand your job.”
My job has been clarifying goals, target audiences, products & services, subject matter nuances and overall project expectations to create content that connects with the intended audience — whether through storytelling or by instructional design.
Comfortable with the challenges of working with both small and large organizations — whether at home in my pajamas or in a crowded team room with a broken thermostat on high heat — I work with organizations to craft the right messages that can be leveraged across multiple platforms, and I can also help you curate the special teams needed to successfully execute project objectives.